It's getting to the point where being one of the rare employers that fights back against cancel culture actually is a smart decision and ends up as a net positive (increased sales, increased candidate applications, street cred with actual paying customers). Bowing down to the mob is dumb and never works. I cringe every time I see it. The number of companies that are willing to totally fuck over their loyal paying client base to appease the 0.1% mob on Twitter who doesn't even use their products is insane. Like a company that makes razors telling bearded men everywhere to go fuck themselves so that a couple of trannies on Twitter aren't angry anymore. So dumb.