They're not going broke. Twitter never really even "made" any money, to begin with. It's never been about money: it's about breaking the peasants and reminding them that they own nothing, and their voices don't matter. This type of power is worth every penny they dump in to it, to them. They'll just create some controlled-opposition to herd all of the serfs in to. There is nothing new under the sun. **\*edit:** never forget, that Gab's original domain was "gab.ai" — > A gabbai (Hebrew: גבאי‎), also known as shamash (שמש‎, sometimes spelled shamas) or parnas or warden (UK, similar to churchwarden) is a beadle or sexton, a person who assists in the running of synagogue services in some way. The role may be undertaken on a voluntary or paid basis. A shamash (literally 'servant') or gabbai can also mean an assistant to a rabbi (particularly the secretary or personal assistant to a Hassidic rebbe).