There is a lot you can criticize the online pick‐up artist community for, but the ones who got deep into it and read some books discovered social status a long time ago. It’s not only what women are attracted to, it’s one of the guiding forces of our society. All of the followers in society look for the people who seem to have the highest social status. They want to be in the in crowd and the high status people speak for the in crowd.
That’s why dissenting voices are so effective against media control. Dissenting voices lower someone’s—or a group’s—social status. If lots of people can openly speak out against the talking heads on TV those talking heads can’t be that powerful.