I think france started with the premise that, rumble was just like another youtube or whatever, solely driven by corporate interests, willing to sell their souls essentially as long as they can sell it, ready to accept pretty much any compromise as long as they can tap into any given market... And rumble noped the fuck out of it, france thought rumble was willing to accept anything to avoid to get banned, like any other random business only operation
Now "france" doesn't mind to get banned from rumble, it's just that they thought they mattered more to rumble than they actually did. Their only retaliatory tool was a ban anyways...
So it's basically, "you can't fire me, I quit!".
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