This is how you fragment your market:
Patriots vs. Traitors.
Patriots are the biggest segment. Smart move. Plus their timing is good.
The New York Post attempts malign Yuengling by saying Yuengling attempts to scoop up Bud Light customers with Red, white and Blue cans.
Ummm... they're not attempting to, they see a golden opportunity and they're running with it. The only thing I'd do differently is I'd advertise I have a low ESG score, no connection to the WEF, no DEI policies and so on.
Absolutely, I'll drink Yuengling simply to watch their sales go through to the roof so other consumer corporations see the effect.
Bud Light
Queers vs. Normal
Queers represent less than 1-2% of the market. So they chase after a tiny group of people while alienating everyone else.
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