Ford lost $65,000 per EV sold but had planned to make it up on volume, which never materialized. But the next generation EVs are going to surprise customers and be profitable within a year of launch.

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Ford lost $65,000 per EV sold but had planned to make it up on volume, which never materialized. But the next generation EVs are going to surprise customers and be profitable within a year of launch. (dailycallernewsfoundation.org)

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They had to pay engineers to design the truck. After the design was done, you take the total amount you paid engineers and divide it over the number of vehicles sold. The more vehicles they sold, the less it would have cost per vehicle to design the things

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