Putting it more simply than the other guy, James Webb is an infrared telescope, not a normal reflection scope like Hubble. So they take images of light not normally visible to the human eye and color them based on the intensity of the infrared in different areas to make the image make sense to your brain.
They’re not just arbitrarily coloring/doctoring the photo like some people here are suggesting; the different colors actually coordinate with specific data from each region of the planet
Their choice of color assigned to that wavelength is arbitrary, though.
Perhaps some wavelengths resemble reality.
They could closely match the wavelength if they chose to. The value in it for them is not just pretty pictures, though, so this is what we get.
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