it's like the opposite of how they call fat ppl fat because it's a matter of fact, while we pretend (as a whole) that we don't really notice it
This is kinda how they as a whole operate. Spent a whole bunch of time in China, Japan, Thailand.
"That person is fat...there is nothing wrong with saying that because it is objectively true."
"No no no, we don't allow negroes here. Negroes are criminals. Don't argue with me that I am stereotyping, enough of them are criminals that it is not worth my trouble to business with any of them."
"You have failed at your work/school/whatever endeavor. It is not mean of me to say as such, because it objectively true. You should be ashamed and be ridiculed until you have recovered, not told it will be ok. I am embarrassed by you and will not associate with you until you give me a reason to."
It's a very matter of fact culture.