Basically they just want to be a union of ex-servicemen that make money off of that fact. Black rifle to them is just an icon of having "served" instead of the symbol of defense against tyranny. They brand and make money off of the conflation while standing for nothing. It's an accessory to make money. I believe Mat Best is legit in ideology but for whatever reason doesn't stand against it. There's no way he doesn't feel leashed/constrained... not sure if it's legal contracts, golden handcuffs or what but he's effectively castrated. They pulled advertisements from a shoe called "slightly offensive with elijah schaffer" because he made a joke about Kyle Rittenhouse wearing a brcc shirt when is was released on bail. Then they lied about doing it. Then they deleted facebook posts about them lying about doing it. They are garbage.