It's the old "Gundam Wing" problem: there is a side with shared ideology, but no unity, pitting its disparate champions against a wholly united, monolithic evil empire. In the case of the real-world right wing and Trump, there should have been a "We". Donald Trump himself could have organized the two major post-election rallies in DC, but instead he left organizing them to a whole host of disparate groups. Oddly, Trump even referred to the fact that he had not organized these rallies when he was giving his January 6th speech and spun it as a positive. I wonder how much more successful the rallies would have been if they had been organized by a central structure, instead of a bunch of little groups that threw together some ideas, bringing in hundreds of thousands of people, and then just left those people to wander around in DC with little to no instruction. Big names on the right, like Alex Jones, were at both rallies but they did next to no organizing. The "Stop the Steal" campaign did not send out text messages during the event in order to keep supporters updated on what was happening. etc etc.