It was very lucrative. The most well paid people on TV have their shows on in the middle of the day- Ellen, Dr. Phil, Judge Judy to name a few
WHY was it lucrative? where did the money come from?
Who do you think spends all the money in the home? The men making the money just want to come home and rest. Bored, fat housewives that have nothing to do all day and never learned the value of money watch those stupid afternoon talk shows and buy anything the commercials tell them. Mid day advertising makes a ton of money.
Even "independent" women blow money as if they don't know the value of it. That's why marketers and big business want to get money into the hands of women and they'll yank it out of men's hands to give to women because they spend it foolishly. I know a guy living in south africa that has made 10s of millions of dollars on marketing to ONLY women ONLY in the USA because of the absolutely retarded culture here. Straight up, the problems in our culture are held up (stongly) by business interests.
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