Someone apparently finally realized that marketing to people who have no money, and literally no concept of "save for tomorrow" isn't going to work. I'm sure they've been fired or reprimanded.
I can't remember which bank it was that did something similar many decades ago, they wanted a "younger" crowd, advertised to such, and quickly found out that the people they wanted didn't really have any money...
Bank?
Money!?
Yeah, I know.
It appears you can sell stuff to people with money while also pushing an unrelated psychological attack featuring actors who don't look like people who have money.
Moreover, these ad agencies have real power (they dictate the message, and if the company doesn't like it for anti-PC/traditional values reasons they will punish them) and they operate like a trust. There's no ad agency that I know of that frequently bucks the common trends.
featuring actors who don't look like people who have money.
Yes, I don't understand that.
Either it works or the people who hire ad companies don't have any options that don't insist on doing this. It's hard to imagine they don't notice. Maybe they are too scared to speak up against "diverse" casting choices.
If you are aware of the Nivea controversy, you can see what can happen in this situation. And there is probably a big even chilling effect that no one else is willing to fight it.
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