I thought they were doing that deliberately. You can't sort search results in any meaningful way and every third result is a sponsored product listing. Legitimate brands popular products are buried pages deep.
They even get away with selling counterfeit merchandise because they claim to comingle their inventory with those of third party sellers. It's a nice way to make plausible deniability. Not only can they claim ignorance, but they can't even identify the source .. supposedly.
EDIT - I'm surprised the companies whose products are counterfeited aren't suing the shit out of Amazon. Sure, Amazon can claim that it was a third party that supplied the counterfeit product, but Amazon admits they can't distinguish between inventory they supplied and inventory third party sellers supplied. That means they can't say the counterfeit items weren't theirs. They can claim they check the merchandise they stock before accepting it into inventory, but that opens the door to the question, why aren't they checking the inventory supplied by third party sellers?
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