Amazon does not give one single shit about fake reviews; about a year ago I found a card in an item I ordered that essentially said "get a $15 gift card by leaving a 5 star review! You must not mention this offer in your review.". I left a review on the seller's page with images of the card, and Amazon removed it for being off topic.
Good reviews means Amazon gets more sales. It's a win-win for everyone but the consumer.
Only to a point. Amazon accepts returns on basically everything, too many returns because people didn't get what they expected and you're no longer making money.
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