Apple products killed countless multibillion dollar companies using better Apple products that MOST PEOPLE LIKED : - Nokia - Blackberry - Palm - HP handhelds - Netbooks! (Eee PC, etc) - HTC - the first two microsoft phones - Motorola cell phones etc. etc. https://www.huffpost.com/archive/in/entry/the-reason-behind-the-death-of-blackberry-and-nokia_a_21483784 Apple makes stuff that just does not suck and respects users, and ends up the worlds largest corporation, with its stock now over 2 trillion market cap , and by end of 2021 3 trillion dollar company. And Apple owns huge amounts of its own stock. Apple iPhone marketshare continues to grow forever , even in 2020! : https://appleinsider.com/articles/20/03/03/apple-iphone-marketshare-growing-amidst-contracting-global-market Apple computer marketshare continues to grow too.