"He wounded a business rival in a deadly shootout. The hotheaded Sanders never backed down from a fight, which served him well in the rough-and-tumble “Hell’s Half-Acre” neighborhood that surrounded his Shell Oil gas station. When the future fast-food giant painted advertising signs on barns for miles around, the aggressive marketing tactic rankled Matt Stewart, who operated a nearby Standard Oil gas station. Told that Stewart was painting over one of his signs for a second time, Sanders rushed to the scene with two Shell executives. According to Josh Ozersky’s book Colonel Sanders and the American Dream, Stewart exchanged his paintbrush for a gun and fatally shot Shell district manager Robert Gibson. Sanders returned fire and wounded Stewart in the shoulder. Stewart was sentenced to 18 years in prison for murder, but charges against Sanders were dropped after his arrest." **DON'T PAINT OVER MY SIGN BOY!**