Yes, I'm aware of that one. They use it as food coloring, and they don't have to, other decent companies use beetroot juice as red coloring. I always check ingredient on all food I buy, so far that's the only bug they use that I'm aware of. Crazy how much soy they put in stuff, difficult to find a bread without soy these days. I also find it worrying that they don't put ingredient lists on alcohol.