The commodification of ideology. The reason woke politics got so much purchase and spread was because corporations knew the shitbags who believed such nonsnese were incapable of budgeting and therefore good consoomers, save the plannet faggots have money to give to charity? then they certainly have money to buy products whose marketing campaigns are based on hollow virtue signaling campaigns, $100K in debt on her gender studies degree but still buying $20 stickers for her $14K laptop and buying 5 differently colored coffee cups that all read "Male Tears". Bernie sanders' campaign proved anti-capitalists are the capitalist cash cow of a century. Lefty politics is largely ubiquitous in media now because liberals spend more money on goy slop and crap, it's a cynical marketing ploy to target a narrow but high spending demo and engender a culture shift to create more big spenders, conservatives don't often buy microtransactions in video games and most conservatives don't fall prey to the checkout isle candybars, people who cannot delay gratification however just so happen to be the exact same demo as impulse buyers and pleasure obsessed short term thinkers that populate democrat voter rolls. Self control and self reliance are key conservative attributes but "masculine" "rightwing" "males" who aren't "conservative" are on the rise and they are willing to open their pocketbooks to cynical marketeering which pretends to be their friend to lighten their wallets. As evidenced by: https://www.youtube.com/watch?v=s92UMJNjPIA Cynical marketeering, ideological commodification, outright predation, call it what you will. It's proof that consoomerism and corporatism fundamentally diminish humanity our potential.