That conclusions rests on an unproven assumption that the consumer will purchase products from those with no moral values in preference to those with moral values. I think the plethora of boycotts disproves that, but even if it were true that means people want no moral values. Any attempt to force moral values upon them is totalitarian. It's totalitarian because there's no way other than to use the threat of violence to prevent individuals from freely negotiating an exchange of goods or services. "No pdpbigbang, you're not allowed to let Bob clear your sewer drain. He's been determined to be immoral."