Cord cutting was gaining momentum at the time they purchased it. I'm not sure what they expected to happen. A sale would be smart. Investors look to T as a blue chip dividend stock. It having a segment that is bleeding cash is a liability. Stock up after hours on the move. Might not be a bad play for Monday. If it doesn't make an immediate or swing gain bag holding a 7% dividend isn't going to make me upset! September $31 calls look attractive too.