Ideally it would be the 2nd option.

Buy real food, support local farmers and ranchers and cook for yourself.

That fast food crap is death anyway.

The amount of business they are going to lose over this will be fun to watch. Why would any company that wants to stay in business would de-insentivize the vast bulk of their customers from actually buy their products when the customers want to buy them?

This is suicidal insanity on a corporate level.