All businesses whatsoever have the "families to feed" reason behind them - everything from restaurants to drug cartels to defense contractors. Even further, 99% of individuals have other individuals counting on them. Yes, some level of personal risk IS required to deny spreading the lie. Right now, the government has manipulated private enterprises into acting as the enforcers of their economy-destroying fake pandemic, which will lay the groundwork for their "great reset" bullshit. Either fight the mask shit now or people will lose their businesses anyway, don't say I didn't warn you. The difference of fighting right now is that there is a small slimmer of a chance that you can keep your business, while a year from now there is a 0% chance that you will be able to.