Step 1: Literally nobody is offended by this thing. Step 2: Begin rewarding people merely for the speech act of pointing out they are offended. Step 3: Underachieving people become incentivized to seek out opportunities, no matter how strained, to claim something is offensive. Step 4: Voice offense at mascot from Step 1. Step 5: Gather support. Step 6: Unoffended people become worried, based on the insane success of this process to cancel people, that by not agreeing they may be deemed offensive. Step 7: To avoid the potentially disproportionate negative side effects of being labeled offensive, they take the option which appears to have no real effect on them - they agree. Step 8: Mascot is canceled. Step 9: Fear of being cancelled grows. Step 10: Return to Step 1.