After reading Ernst Juenger's description of what WWI shelling was really like, recruitment reels like this come across as disturbing and creepy: "I think I have found a comparison that captures the situation in which I and all the other soldiers who took part in this war so often found ourselves: you must imagine you are securely tied to a post, being menaced by a man swinging a heavy hammer. Now the hammer has been taken back over his head, ready to be swung, now it’s cleaving the air towards you, on the point of touching your skull, then it’s struck the post, and the splinters are flying — that’s what it’s like to experience heavy shelling in an exposed position."