His first ancient music videos he made on his own , by himself, were whimsical , and typically featured making fun of growing up in rural farmland and had him and others driving around on normal large riding lawnmowers in 3rd gear and such. I doubt those ever saw the light of day. In fact silly humor and clever humor lyrics were kid rock's schtick for several years, and the humor got him onto Howard Stern show an other shows before that, and in live interviews he was able to spar with other comics enough that Howard Stern appearance propelled him into a superstar. All by being self deprecating and funny.