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[–] 0 pt

It's pavlovian conditioning. Their customers are likely people who get and enjoy a dopamine hit from sweets. In theory, if used properly the dopamine would start preceeding the treat. Eventually the treat can be removed all together.

I doubt that's how it's used in practice, but in theory someone could trick themselves into enjoying going to the gym.

[–] 0 pt

Maybe I’m wired differently. Eating trash makes me feel absolutely horrible physically and mentally. Like, spend a day in bed type horrible.