A lot of folks spend a lot of time trying to tap dance around a fundamental truth: any effort to give consumers more control and clear insight over what's being collected or sold reduces revenues by billions of dollars annually, even if only a fraction of existing users take advantage. And nobody with their face buried deep in the data monetization trough wants that.

Seems like everything I predict nowadays comes to fruition in one way or another, and that's a bad thing. I've albeit given up on the notion that there might be small glimmer of honesty out there, somewhere.