Reddit's /r/Conspiracy sub is being mentioned by mass media. How many subs from any site have you seen mentioned by mass media? The example down below is the latest one: https://www.theverge.com/2017/1/11/14238636/reddit-conspiracy-theory-trump-pee-gate There were more mentions before. How do you think a simple sub is getting the attention of the mass media? The answer is quite simple. /r/Conspiracy is owned directly by Reddit. The same way /r/iAMA is owned directly by Reddit, because it's full of celebrities always posting there.