Good luck keeping them. They told us our perpetual 2016 version was going EoL and support was going to be like 4 times what the new cloud offering was going to cost.
Even still, we're on a grandfathered rate with our account which gives a substantial discount.
They've tried to tell us that too. We finally got them to admit that yes, that license is yours forever BUT WOULDN'T YOU LIKE THIS SHINY NEW LICENSE FOR THOUSANDS PER YEAR?