Used to buy Dunlop Mudrovers for around $90 a tire. Loved those tires for a full mud terrain without breaking the bank.
From a comment on another forum:
Paid $1B in 1998 for DU. That would be roughly $2B in today’s money. Spent an additional $1.5B to shut down plants in the US, UK, France and Germany. And paid Sumitomo some $500M to get out of part of the deal a few years back. So collected $701M after forking out around $4B