NFL Games' Ratings Have Crashed. Now the Media Has to Pay Out Money to Advertisers to Make Up for Not Delivering the Promised Ratings. | Poal: Say what you want.

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NFL Games' Ratings Have Crashed. Now the Media Has to Pay Out Money to Advertisers to Make Up for Not Delivering the Promised Ratings. (acecomments.mu.nu)

> When you buy ads on TV, the tv station quotes you a price with a certain guaranteed minimum of a rating. If the show the station sold advertising for fails to make that guaranteed minimum rating, the station has to make the ad-buyer whole through "make-goods." Usually just giving the advertiser free ads on other shows to make good for the promised, but undelivered, ratings.

> Usually. The networks don't want to actually return the filthy money they've collected.

> But this year, they have to do just that.

> Because NFL ratings are garbage.

>> When you buy ads on TV, the tv station quotes you a price with a certain guaranteed minimum of a rating. If the show the station sold advertising for fails to make that guaranteed minimum rating, the station has to make the ad-buyer whole through "make-goods." Usually just giving the advertiser free ads on other shows to make good for the promised, but undelivered, ratings. >> Usually. The networks don't want to actually return the filthy money they've collected. >> But this year, they have to do just that. >> Because NFL ratings are garbage.

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