I've noticed that all the family-run, longtime small businesses all support each other in my town

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All have ads in the newspaper's "religion" section as well.

You walk into a bookshop, see that their HVAC was done by the "since 1932" contractor.

The family-run carpet shop always has donuts from the 3-store chain in town.

etc.

Price (or even quality) is not the sole driver of economic decisions! Service is a huge one. If the business isn't shooting for the stars (expansion, market dominance) but is just happy to survive, change a bit with the times, keep smart on the new tech, keep overhead low, retain good talent, I'm realizing as I'm older I'm more likely to be thrilled with their work.

All have ads in the newspaper's "religion" section as well. You walk into a bookshop, see that their HVAC was done by the "since 1932" contractor. The family-run carpet shop always has donuts from the 3-store chain in town. etc. Price (or even quality) is not the sole driver of economic decisions! Service is a huge one. If the business isn't shooting for the stars (expansion, market dominance) but is just happy to survive, change a bit with the times, keep smart on the new tech, keep overhead low, retain good talent, I'm realizing as I'm older I'm more likely to be thrilled with their work.

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They all probably belong to your local Chamber of Commerce. It's usually open to join.

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