Bud light. The #1 brand in America, preferred by blue collor, get it done kind of white people. Woke jewess new england Marketing vp, rolls with a trans to change and upscale the branding... we have to assume with the blessing of the Cia president. In my town, there are a few gay guys who are mostly in the closet, but everyone knows are gay. Bud light is the new "I'm gay, so if you see me drinking it, and you are also gay, come see me" Meanwhile I overheard someone last not say I'm not gay, no bud light for me. So Bud turned from the drink preferred heterosexual, redneck engineering pioneer kind of people , to one that announces to the world, I'm gay, want some of this cock? Traded 40% of the population for <1%. Now, the gays won't embrace becuase they walked back from being the trans beer. That in itself is weird, becuase if I gay guy has sex with a trans female, does he think he is somehow no longer gay? Who knows. But if you alienate your target audience with a new audience, then alienate them too, who do you have left? Damage is done. Bud light is finished.