>>3. FORCED “SCARCITY” For weeks now we’ve been seeing headlines about “dwindling stock” of vaccines. How people in Europe are desperate for doses or how some states are being prioritized over others. It goes on and on and on. >>Everyone who has ever been inside a store knows this trick. “While stocks last”, “limited time offer”, or a thousand other variants designed to create the idea that if you don’t acquire product X right now, you will miss your chance. A corollary of this is fake exclusivity, the way credit card companies tell absolutely everyone they call that they “qualified for our exclusive introductory rate”. >>By creating the idea that the vaccine is hard to come by, they also create the idea that anyone who gets their hands on a dose is fortunate, or somehow a de facto member of some special club. >>Important to remember: It’s all total nonsense. They are not in any danger of “running out” of vaccines. And even if they are, scarcity is a marketing ploy, not an argument. That actually plays deep into the herd mentality....unfortunately..