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Source.(foodandwine.com)

What remains to be seen is whether this name chance, like so many stunts these days, will stick. Either way don’t forget to give that Weenie/Frank Whistle a quick toot in honor of Carl Mayer. Without him, we might not have this Frankmobile at all.

[Source.](https://www.foodandwine.com/oscar-mayer-wienermobile-name-change-frankmobile-7499287) > What remains to be seen is whether this name chance, like so many stunts these days, will stick. Either way don’t forget to give that Weenie/Frank Whistle a quick toot in honor of Carl Mayer. Without him, we might not have this Frankmobile at all.

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[–] • 4 pts 2y

Not sure I'd call it woke. Looks like it's just a ploy to call attention to a particular product (the All-beef Frank). Either way, Frankfurter (Frankfurt-style) or Weiner (Vienna-style) are both homages to sausage styles of German/Austrian cities and the phallic symbolism and jokes remains pretty-much unavoidable.

Having said all of that it seems dumb to mess with a longtime iconic bit of marketing genius.