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[–] • 3 pts

The cosmetics industry has ALWAYS been woke. Always always always. Gay, lesbian, trans, etc. have been a central part of the cosmetology circles for thousands of years. It's the industry that allows you to look like someone else or make yourself more attractive than you are.

They didn't go woke: Ulta has always been woke.

Fashion and Cosmetics are the staples of "alternative culture." And that's been true of humans since the beginning of time. It's highly attractive to those types for the reasons I outlined, above.

If you want to find cosmetics that are conservative run and operated: you will feast your eyes above a barren wasteland of emptiness.

[–] • 2 pts

Aren't fags disproportionately behind the camera for models? Aren't they the ones making a lot of decisions in the fashion industry?

I remember hearing this, and thinking "Huh, that's why all the modern 'supermodels' are shaped like tall teenaged boys." You notice that? None of them have feminine bodies, they're really tall, really thin, short haircuts, no breasts, flat ass, big heads- they look almost lanky. I see a lot of people claiming that many of them are secretly men; idk about all that, but for sure it doesn't make sense that there aren't any truly beautiful "supermodels" and they all fit that same sort of phenotype.

Also explains why clothing is looking so absurd, all of it stems from the fevered, coked out minds of a bunch of faggots in California or w/e.

[–] • 0 pt

It's almost as though femininity is dangerous for them. Either they hate women due to rejection, or because they'd like to be female. So they surround themselves with the most masculine unhealthy women they can find.

Personally I don't want such miserable people influencing young and "sleeping" women. What can you do except refuse to cooperate?

[–] • 0 pt

That tall, thin, look originated from some French fashion designer dude in the 1950s.

[–] • 1 pt

Of course. Cosmetics are how gay, tranny faggot men try to look like really fake women.

[–] • 1 pt

It's how ugly men try to look like even uglier women. lol

[–] • 2 pts

Yep. A biological man in makeup looks hilarious... I can't help but laugh and if they say something I just pretend I'm talking to someone on my phone unless they're annoying and I'll look at them closely and say "oh, hello sir, how can I help you"?

Trannies are a complete lost cause.

[–] • 1 pt

I regret that I can't not buy this stuff harder than I already am.

[–] • 1 pt

Fake tranny women are disgusting creatures. If one of those fucked in the head faggots ever somehow tricked me into anything there'd be 3 sounds, my KO punch, their brief scream and finally their body hitting the floor.

Men are born with a penis, women are born with a vagina. No surgery required. No augmentation.

Case closed. You are what you are born with.

[–] • 1 pt

Duh. They are trying to double their customer base.

Just like adult diaper companies want everyone to have a diaper fetish.

Just like big pharma wants everyone to be mentally ill.

Etc.

[–] • 1 pt

It always makes me chuckle when i see an ad for "mens" or "womens" or "childrens" soap. We're all people with skin, why do they need to sell three different products,...ooh never mind checks out!

How about the cleaning aisle. Why do I need one spray for the kitchen,one for the living room/bedrooms, another for the bathroom, and a totally different product to clean the toilet? oooh wait never mind, I know why!

Most people are cash cows. Theres a reason wealthy people don't follow trends.

[–] [deleted] • 1 pt

Screw make up, all it is is women trying to one up each other. At the end of the day, no guy cares if their woman is wearing make up or not, it simply isnt something that registers to anybody except the most vain of individuals. Women survived just fine without it for hundreds and thousands of years

[–] [deleted] • 1 pt

At the end of the day, no guy cares if their woman is wearing make up or not, it simply isnt something that registers to anybody except the most vain of individuals.

Not reality, men go for made up whores over no makeup women all the time.

Women survived just fine without it for hundreds and thousands of years

When was that? Let me tell you a secret: makeup is more than thousands of years old.

Clearly you nothing about women.

[–] • 0 pt

Yeah, dude doesn't know about Greek women using Nightshade to make their pupils dilate, using certain berries and such to redden their lips, pinch their own cheeks to make them look flush, etc.. That's at least like ~2,500 years old, so I'm sure that around the world, women have been doing stuff like this (and fucked up stuff like foot binding, the neck thing, the ear/lip discs, etc.) for... really, probably as long as women have been sentient.

Think about it- it's a tool for early woman. A less attractive female could get some Chad caveman to fuck her if she gussied herself up with some poisonous berries that made her tits swell up or something along those lines. A tool for propagating your own DNA, and it's easy and mostly safe after they stopped taking poison for all of it.

[–] • 0 pt

My prediction: Ulta will go the way of blockbuster.

There are a number of trends that Ulta is not carrying. They are no longer innovating. They will struggle to convince women to put toxic substances all over their bodies. And lost a lot of market share during lockdowns.

Whenever I go there for classic beauty items, they don't even stock it!

Often their systems are down and ladies will walk out if they can't redeem their coupons. It's like some sort of sad makeup BB&Beyond.

[–] • 0 pt

A quick check on their stock price says this article is complete bullshit. Unfortunately.

[–] • 0 pt

Stock price doesn't represent real value. It represents perceived value. I wonder what percentage of their stocks are owned by women in their customer base.

[–] • 1 pt

That is exactly my point. If their entire customer base was fleeing, their perceived value would drop like a rock and their stock price would tank.

[–] • 0 pt

Bullshit.

This won't hurt Ulta in the least. 99% of women will still shop there because women don't have principles or standards.