Not a problem Unilever and every other too big to exist corporation. People are already shifting their spending habits to small local businesses. We're not going to change our spending habits.

Synonymous with "We will not back down from ESG (no matter how ineffective or stupid that action may be).", is "We are commited to expanding and enhancing an increasing amount of the worldwide manufacturing and economic power to China, India and Russia by unneccessarily overpricing our products that are produced in western countries."

Did he mean, incredibly dangerous to the bottom line?