Because why do meaningful things when you can play in-group/out-group status games? It's just the far/alt right's version of virtue signalling - "nasty pale cis male" becomes "hook-nosed shekelseeker" and the crowd proceeds to hoot and holler and lift the brave soul daring to speak out against *Those People We Don't Like* up onto their shoulders for all to see. The simple fact is that the cultures and peoples of the west are under attack - an attack driven primarily by corporate marketeers and would-be social renovators united in their aim to produce the perfect consumerist society, and supported by a massively indoctrinated populace who believe they can express themselves as people through the products that they purchase. This *behaviour* should be equally hated whether or not it comes from a kike or a cracker, a chink or a nigger. Conversely, we also need to realise that a lot of people - everywhere - will simply be taking advantage of the situation for their own benefit. Those people aren't so much a problem, as a symptom of the problem. If we could go back to a time and place where honour meant something, where honesty and virtue and good character was valued over product purchases and superficially well-meaning statements, then there simply wouldn't be *money* in so much of this shit we're currently being plagued with. If the shekels dry up, the shekelseekers will go elsewhere. As societies, as people, we must simply stop paying the danegeld. Fix the culture, and most other things will fall into place.