Never heard of "prospect theory" before. Thank you, I'll check it out.
Prospect theory is what nudges people to do things and the study of human biases - essentially marketing research by psychologists. Look for Thinking fast and slow by Daniel Kahneman as well as The Honest Truth About Dishonesty and Predictably Irrational by Dan Ariely. You can get short hand presentations of them through PooTube.
You've been very responsive, thank you. If you had to choose one to read, which one would it be?
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