This is a great post. Thanks for the extra info. One of the issues we have with the chicken meat from the store is that it often smells "chemical". My wife thinks it smells like bleach. We go to a local butcher that works with smaller local farms/ranchers. I can't tell you if the meat is better for you but in my opinion it does taste better. Sometimes we end up getting stuff from the store since we did not have time to go to the butcher. I don't know exactly what it is about it and I don't know when its "butcher" or "store" meat since my wife does most of the cooking but there is just a different taste, the store stuff just is more bland or something in a strange way. It is also very likely that is based on the breed from the farmer so this is probably a bias.