It depends on the lens you use, I suppose. For instance if you view it as "What would be best for me as an individual?", then probably the company making you millions on the stock market is what you are looking for. But say if the question was "What would be best for this and future generations of a white European society?", you may decide to go with a company not employing foreign labor or using foreign goods, or a company that is not driving mom-and-pop shops out of business with unethical business practices, or a company that actively promotes Christian values.