The guy releasing the bird, made a tv programme called 'Whack and Eat' (Nak og Æd), co hosted by a well known chef. The premise was to hunt, kill, cook and eat some specific critter and if the hunt for the target was unsuccessful, they had to cook and eat "the alternative", which often was a animal not normally scores a high 'edibilityness-factor'.. I often wonder if the video here, was the birth of that idea?!