The new normal is a new lie. Its an attempt at self fulfilling prophecy. Its also a go to excuse when doing what one knows they should not. Companies will yell "This is normal! You shouldnt complain about us because this is how things are now! Just accept it as normal so it can be normal!" It will never be normal no matter how many participate. There is nothing normal about the "new normal" aside from it being yet another attack from the usual suspects with the same goals.