Have you compared it to European chocolates? I mean seriously. If you look at the history of it you'll be shocked. Basically we got fucked out of good chocolate b/c corporations lobbied politicians and screwed us. There's also multiple products sold in the US other countries won't sell b/c they consider them toxic. On the other half of that coin, the FDA and proper testing avoided the wave of armless thalidomide flipper babies the EU and much of the world saw.