They know they're cheating. They also know that 1/2 of Americans either can't understand or simply don't care. Americans have been trained by the t.v. (through sportsball and game shows) to only understand that there's a "good guy" and a "bad guy". They've been conditioned by a box that then tells them which is which. The more television you watch, the more lax your mind becomes. Eventually it becomes nothing more than their play-doh...which they then use against you. Turn that shit off. In fact throw that shit out.