First is the disinformation and demoralization campaign of "muh glowfags" that glowfags themselves regularly post. Second, which is easy to miss: The right isn't really the right. The broad 'populist' movement that composes the bulk of americans and our side, is **really** the **Center** or **moderates**. What happens when one side is in an idealogical war with the rest of a nation? The middle stays out of it. We've been appealing to the wrong fucking people. The moderates are fucking useless and co-opted. They will ultimately side with the left, as they did with the mask issue, and everything else on a long enough timeline. We need a coherent fucking set of organizing principles, or beliefs to put forward and that will be the acid test. We reach out, and filter out anyone that doesn't fit the bill. Essentially it comes down to having a ideologically unified core of highly motivated people that are first and foremost self-starters and high in contentiousness, people who are, as it were 'radically **open minded**', but otherwise moderate. People who are willing to entertain any idea.