Back in the day, I worked for a high-end Neapolitan pizza place. Full service, sit-down only, liquor licensed restaurant. No slices, no to-go orders, because the owner firmly believed his pizza needed to be eaten fresh, right out of our custom-built, wood-fired Italian brick oven. We won several awards for our food. The head pizzaiola was really good at every step of the process. From making the dough, which took three days, to designing seasonal pizza, to spinning the pies in our 900 degree oven, he was awesome and thoughtful about every aspect of his job. Dude would spin about 200 pies a night, and throw out any pizzas that were not up to his exacting standards. One night, when it was slow, I asked him: >Do you consider yourself an expert on Pizza? He was making the best pizza in Philly, at the time, and he knew more about the process than anyone I could think of. His response was immediate. >Fuck no, I don't know shit about pizza. I just make the dough and spin the pies. It kind of made me realize that the whole 'expertise' thing is all bullshit and branding. The real experts, who deal with the process everyday, rarely think of themselves as experts. Most 'experts' are just retards with a little bit of knowledge, who brand themselves as 'experts'. Am I an expert on Poetry? Well, obviously I am, because I am so masterful with my words. But am I, or are you, an expert on espteric right-wing internet forums? No, but we certainly know more about it than the media 'experts' they put on CNN/MSNBC/FOX/VICE whenever they want to smear Free Speech. Outside of the hard-sciences, all experts are full of shit.