Translation: "Oops. I think Marketing may have fucked up." Envision if you will, the typical Bud Light consumer. Now envision his reaction to being informed that: "Dude, yer srsly drinking Bud Light? Don't you know that Bud Light's for fags and trannies, dude!" "Yeah, bruh, I heard from a buddy online whose sister is a nurse and she said that drinking Bud Light makes yer 'nads fall off!" Time to short AB.