I believe that if you go back even father, the devices where you looked into a viewer and rotated a crank to watch a short filmstrip is the origin of the word. It kind of became ambiguous with any coin-op device eventually. Nickelodeon the channel was called Pinwheel when it was on Qube, an early addressable cable system that started in Columbus (Ohio.) Wild system, it used PDP11 mnicomputers to provide the processing power for subscriber-selected on demand channels.