It's not the eating healthy that's difficult for folks it's the addiction to convenience that's difficult to break. We're slowly being programmed to always take the path of least resistance, we shun from any discomfort and rely on the ever present fast food options that are surrounding us.
If you are older then 30 then you might remember a time before 24/7 access to food. I remember the only location I might get a treat while running errands with a parent would be a lollipop from the bank. But now, go about your day and notice anywhere you make a financial transaction there is usually some type of convenience snack or candy.
Long rant but it's not about difficulty it's about addiction and our human behavior being modified to turn us into the characters from Wall-E.
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